Jake Szymanski

Month

November 2010

8 posts

Where do ideas come from? Seth Godin knows.

We’re especially fond of number 11.

1) Ideas don’t come from watching television.
2) Ideas sometimes come from listening to a lecture.
3) Ideas often come while reading a book.
4) Good ideas come from bad ideas, but only if there are enough of them.
5) Ideas hate conference rooms, particularly conference rooms where there is a history of criticism, personal attacks or boredom.
6) Ideas occur when dissimilar universes collide.
7) Ideas often strive to meet expectations. If people expect them to appear, they do.
8) Ideas fear experts, but they adore beginner’s mind. A little awareness is a good thing.
9) Ideas come in spurts, until you get frightened. Willie Nelson wrote three of his biggest hits in one week.
10) Ideas come from trouble.

11) Ideas come from our ego, and they do their best when they’re generous and selfless.

12) Ideas come from nature.
13) Sometimes ideas come from fear (usually in movies) but often they come from confidence.
14) Useful ideas come from being awake, alert enough to actually notice.
15) Though sometimes ideas sneak in when we’re asleep and too numb to be afraid.
16) Ideas come out of the corner of the eye, or in the shower, when we’re not trying.
17) Mediocre ideas enjoy copying what happens to be working right this minute.
18) Bigger ideas leapfrog the mediocre ones.
19) Ideas don’t need a passport, and often cross borders (of all kinds) with impunity.
20) An idea must come from somewhere, because if it merely stays where it is and doesn’t join us here, it’s hidden. And hidden ideas don’t ship, have no influence, no intersection with the market. They die, alone.

Seth wrote that last night. Here it is on his blog.

Nov 29, 20102 notes
#seth godin #mpls egoist #advertising #design #ideas #thinking
Nov 29, 2010
Nov 29, 2010
#future #medical #bills #healthcare #bionics
Nov 19, 2010
Nov 17, 20101 note
#shark vs. octopus #sharks #opctopi #infographics #infographic #design
Nov 14, 2010120 notes
#inception #visualization #design #inforgraphic
Play
Nov 5, 2010
#entrepreneurship
Frito-Lay to Canadians: Here Are Some Earplugs for Your Noisy SunChips

Now this is what I’m talking about! About a month ago when Frito-Lay American announced that they were pulling their compostable bags off the market because of some shortsighted consumers complaints, I was furious. 

While Frito-Lay has continued to be bullheaded and blind in the American market, their Canadian counterpart is rocking the boat with this great video of their chief of sustainability talking about how the product benefits the environment and offering to send consumers who just can’t stand a little extra noise a set of ear plugs.  

This is epic. Keep up the good work Canada!

Nov 5, 20102 notes
#frito-lay #sun chips #canada #earplugs #advertising #marketing #sustainability
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